Spectacular Rare Early T. Eaton & Co. porcelain enamel advertising sign, featuring the bold yellow starburst logo and black ground with white and gold lettering. This piece promotes Eaton’s as the “Great Dry Goods Palace” and highlights their renowned mail-order service: “Mail Orders Promptly Filled.”
The typography, address 190 Yonge St., Toronto, and overall design place it in the Edwardian era (circa 1900–1915) when Eaton’s mail-order catalogue business was booming.
Being porcelain enamel, not tin, this is a premium early store sign—much rarer, heavier, and more durable, with enamel chipping consistent with age. Large, highly displayable, and a major piece of Toronto retail history.